Key 2018 international events prime opportunities to showcase KELA hair jewellery

If 2017 was about establishing KELA in the Australian market, building brand awareness and engagement from the fashion and hair industry, 2018 was about taking it to the world with a surge in brands, hairstylists and celebrities reaching out to KELA for collaborations, product placements, press opportunities and event inclusions. We began to make inroads…

Diversification the key to KELA’s sales and distribution plan

The way people shop has changed significantly over the years and our sales and distribution plan reflects this, offering consumers multiple channel options to connect with and buy KELA products. Since launching in May 2017, KELA has focused on establishing three distinct sales channels across online, retail and distributors in Australia, with KELA branded kiosks…

KELA

Unstoppable Style