We love getting endorsements from celebrities, social influencers and power players in the hair and fashion industry – who doesn’t enjoy having nice things said about their product? But endorsements aren’t just about the feel-good-factor, they sell products and the brand value they add is immediate. We have seen more and more talented award-winning global…
If 2017 was about establishing KELA in the Australian market, building brand awareness and engagement from the fashion and hair industry, 2018 was about taking it to the world with a surge in brands, hairstylists and celebrities reaching out to KELA for collaborations, product placements, press opportunities and event inclusions. We began to make inroads…
The way people shop has changed significantly over the years and our sales and distribution plan reflects this, offering consumers multiple channel options to connect with and buy KELA products. Since launching in May 2017, KELA has focused on establishing three distinct sales channels across online, retail and distributors in Australia, with KELA branded kiosks…
After three years of product development and refinement, KELA was launched to the market in May 2017. We knew the unique KELA technology made our product superior to any other hair jewellery in the market and that it would revolutionise the hair industry, and it didn’t take long until people started to take notice. Our…
Forget what you think you know about hair accessories, KELA’s revolutionary technology is a game changer with significant intellectual property value. The technology that makes KELA products unique was borne out of frustration with the limited hair accessory options available and is now transforming the hair styling industry. Our launch strategy was heavily weighted toward…
