KELA Hair Jewellery is an innovative, unique hair styling product that is transforming the global hair industry.

As a hair jewellery company with a patented one-action, non-slip-grip mechanism, proof of concept, proven business strategy, significant industry and influencer endorsements, global distributor networks and a strong team in place, KELA is well positioned to dominate this new jewellery category. The protected IP further creates both competitive advantage and value that is yet to be realised.

KELA’s obsession with quality, delivery and design is its driving force and central to its global growth strategy taking KELA to the world stage. Early seed funding of AUD $2 million raised in late 2017 and early 2018 enabled KELA to develop products and file patents globally for the unique technology, establish sales channels in global markets, and develop partnerships with salons, hair industry influencers and celebrities internationally. With proof of concept in Australia, the United Kingdom and Italy, a proven business strategy, significant endorsements, global distributors and a strong team in place, the launch pad is now set for KELA to dominate the global hair jewellery industry. KELA is seeking AUD $3 million of capital investment through the sale of 1,350 ordinary shares to further expand KELA on a global scale. The team is ready and capable to deliver. Now is the time to invest and share in KELA’s exciting future.

1. KELA has the proof of concept needed to further take its brand to the world stage with a business strategy that is tried and tested, with strong sales results.
2. KELA has a clear competitive advantage with its revolutionary patented one-action, non-slip-grip mechanism allowing users to achieve hair styles and designs that are impossible with any other product.
3. The unique technology behind KELA is internationally patented that protects its significant intellectual property value.
4. Major celebrities, trendsetters and influencers have endorsed KELA products.
5. New product development is at the core of KELA’s business strategy, so it will always stay relevant in the ever-changing world of fashion.
6. The breadth of KELA’s products, from the children’s Clipacharm range to the adult range KELA, ensures it is meeting demand at all life stages and has the potential for significant lifetime customer value.
7. KELA has three established global sales channels which all provide impressive profit margins and is rolling out its fourth sales channel in Australia in late 2019.
8. KELA has a talented team with strong experience in developing global brands and extensive knowledge of the fashion and jewellery industries.
9. Good margins from all sales channels and further revenue from licencing KELA-Tech make for a favourable return on investment.
10. Through innovation and intellectual property, KELA has both created and protected a new jewellery category that they are well positioned to dominate.